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Meridian / 2025
The Pull
A content platform concept built around attention, taste, and repeatable editorial formats.
Project details
- Role
- Creative direction
- Timeline
- 6 weeks
- Services
- Content Strategy / Art Direction / Social Systems
Story
Meridian needed a way to show up consistently without sounding like another polished corporate channel. We designed a flexible content language with enough structure to scale and enough tension to stay interesting.
The result is a dummy editorial engine with recurring series, campaign moments, and a visual rhythm that can stretch from launch assets to everyday posts.
Gallery
Visual system
Dummy gallery frames for art direction, social assets, campaign moments, and system details.
