Nocturne

A moody identity and product storytelling system for an experimental beauty and wellness lab.

Project details

Role: Brand system design
Timeline: 10 weeks
Services: Naming / Identity / Packaging Direction / Copy

Story

Velour Labs wanted the atmosphere of a late-night ritual without losing product clarity. We shaped a world that felt tactile, quiet, and slightly strange.

This dummy case study covers naming principles, image direction, packaging cues, and launch copy for a brand built around feeling first.

Gallery

Visual system

Dummy gallery frames for art direction, social assets, campaign moments, and system details.