Anchor

A grounded identity refresh for a studio that needed to feel calmer, sharper, and easier to trust.

Project details

Role: Design and messaging
Timeline: 5 weeks
Services: Identity Refresh / Website Story / Deck Design

Story

Form Studio had a thoughtful practice, but their touchpoints felt scattered. We created a dummy refresh around restraint, editorial pacing, and clearer service storytelling.

The system was built to make every moment feel composed, from the homepage to credentials decks and social proof.

Gallery

Visual system

Dummy gallery frames for art direction, social assets, campaign moments, and system details.